ACRUSH is a project by us, a young international team based in Zurich. We all share the love for the iPhone and did not understand why there is not one sexy sleeve out there that protects that piece of art in our daily life.

The basic issues were:

1. It has to look fantastic
-> accomplished

2. It should cover the beauty of the iPhone as little as possible
-> accomplished, it certainly is the G-string under the 3G sleeves. 6 of our 10 colors are even transparent.

3. It has to slip easily in your pants and you have to be able to get it out again!
-> accomplished and it doesn't collect your pocket fluff either.

4. lots of colors for a great individualization
-> accomplished. We have 10 colors at the moment and there are certainly more to come.

5. It has to protect the glass when it is falling the 'murphy'-way on the floor
-> accomplished, we can't guarantee that though.

6. You should feel comfortable placing your iPhone 'glass down' on a table, so not everybody can see who is calling.
-> accomplished

7. it should not slide around too much if you place your iPhone on a table. Specially if that table is on a boat, an airplane or whatever moving table you can think of.
-> accomplished

8. And we were thinking of an idea to find the iPhone quicker, if you can't find it as quick as you want.
-> 50% accomplished. We wanted one that runs to you when you need it, like a well-trained dog. But that was not as easy as we thought. So we came up with another great idea: Glow in the dark. No problem anymore to find your iPhone without waking up your 'friend'. Or what about your messy bag? It just glows and shows you the way.

That's it folks, have a great day and buy our sleeve. Doesn't' matter if you have a 3G or not.

If you are a PRESS person and would like to get nice pictures of all this please contact us quickly under CONTACT to the right in the menu bar.